Felix Ouma — Personal Brand & Portfolio Website

• Felix Ouma is one of Kenya's most accomplished coffee professionals — a 2025 National Barista Champion, WBC Milan competitor, Q Grader, SCA-certified trainer, and founder of Coffea Academy. This project was a full design and development engagement to give him a personal platform that matches the calibre of his work.

The site needed to do three things clearly: communicate who Felix is, establish credibility with a global audience, and convert visitors into consulting or coaching inquiries.

What I Built

A clean, performance-focused personal website built with Next.js, structured around Felix's five core service areas — competition coaching, roasting consulting, sensory training, barista programs, and café consulting. The content architecture follows a narrative arc: from hero identity, through credentials and work history, to a clear call to action.

Key features include:

• Looping YouTube hero video for immediate impact
• Service breakdown with structured offering cards
• Credentials section with verified professional certifications
• Coffea Academy integration with cross-linking
• SEO metadata optimised for specialty coffee and competition search terms
• Contact form with inquiry type routing
• Fully responsive across mobile and desktop

My Role

Design, development, copywriting, and SEO. Built and deployed end-to-end.